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「沙漠浇水壶」合作企划 Chapter One - 「BRANCH」
> 2017 07/13 EDIT : Water


很多看似没有意义的东西,如愚公移山一般的沙漠里的浇水壶,在不断进行浇灌过后,看似种子般的迷失的沙砾,在短暂的湿润过后,
回归了干涸,一切貌似都没有改变。可是谁又能说这儿不会成为绿洲呢?

无论是沙漠变成绿洲,还是绿洲变成沙漠,取名为沙漠浇水壶,这是一个媒介,我们通过这个媒介来传达我们的理念,让每一颗种子有可能发芽,也可能不发芽。

Chapter One -「 BRANCH



很多时候你需要的,
也许是一杯酒,
也许是一段故事,
也许是一个选择。

我们邀请了 ROARINGWILD 的创意总监饼干,以及本次合作方 RMK 的创始人之一 REX,针对此次 [沙漠浇水壶] 的核心概念一同来到我们的录音室聊聊。RMK 不仅仅是一间酒吧,ROARINGWILD 也不仅仅是在做服装,我们都同时作为传播理念的一种媒介。对于本土,我们有许多契合的观点想要表达。BRANCH 代表的是树枝的分叉亦或是选择,一个种子从缓缓发芽到枝叶生长再到落叶随风,每一片落叶的方式的不同,代表着每一个不同选择所导向的不同结果,这是我们对所生活的环境以及社会形态的思考。很多人提到深圳的印象都是一个文化的沙漠,其实很多的城市何尝不是这样呢,或者说大多数的人是否被此固化或对此盲目呢?

那对我们来说,想尽量去做一些有意思的事情。作为媒介,我们就像摆渡人一般,
也许能够给到你们一些不一样的想法,去怀疑,去选择。所传达的理念,是否被理解被接受,或能造成多大的影响,不得而知,也不强求。
有被认可到是挺好的,不被认可其实也不错。本身选择也没有所谓的对错。

[沙漠浇水壶] 将会是一个长期的,不定时的也许有意思,也许没意思的企划,
我们会通过这样的一个企划进行思考,跟大家进行交流,在这样的一个环境中去交谈,去聆听。





It seems that a lot of things are insignificant,Just like watering in the desert which is similar to the mountains moved by the foolish old man.After the short-time irrigation, the lost grit, which is the same as some seeds, is as dry as before .Everything seems to have no change, but who can judge whether it will be an oasis in the future or not.


No matter it turns to an oasis from the desert, or turns to the desert from an oasis, watering in the desert is a kind of medium which is used by us to spread our ideas.Some seeds will germinate in the future, others will not,


Chapter one - 「BRANCH」


Sometimes, you need a cup of wine, or a story, or a choice.


We invited the creative director of ROARINGWILD, BG, and REX, one of the founders of the RMK, to come to our studio to talk about the core concept of the "Watering in the desert".


RMK is more than just a bar. ROARINGWILD is not just focus on making clothes. We are both a medium to spread our concepts.We have a lot of same ideas of local culture.Branch represents the twig of the choice.From birth to death, every leaf leaves the tree in different ways.The different falling ways stand for different results of different choices.That is how we think of the environment and the social formation of our lives.People always regard Shenzhen as a desert of culture.In fact, many other cities have the same phenomenon.It seems that most people are blind to the phenomenon.


For us, we just do something interesting as much as possible.As a medium, we play a role like a ferryman.Maybe we will give you some different ideas to rethink the life.Whether our concepts will be accepted or not, it is not important.To be honest, we do not care about how much we could contribute.To be accepted is good, to be rejected is cool.There are no right or wrong choices.


Watering in the desert will become a long-term unscheduled project in the future.Sometimes it will be interesting, sometimes it will be boring.Anyway, we will continuously think about our lives and communicate with you via this special project.







Video: Qiao Chen , Interview: Cy , Text: Kkkhunn / LJC / BG , Translate: LJC






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