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ROARINGWILD UNIWALK STORE / SHENZHEN
> 2017 11/01 EDIT : Qiaochen



ROARINGWILD® SHENZHEN / CHINA
UNIWALK STORE


We started prepared for the entity store 3 years ago, at that time, we only know a little about entity retailing. Although the entity retailing are suffering the huge blow because of internet economy era, we still keep the seed of hope.We also believe that customers can not easily choose what they really need via online stops or recommendations of mass media.Most of them do not know what they really fit in, let alone from their own values.


We are not optimists of great rejuvenation of entity retailing, but we think that it is more important to be conscientious than successful. A great number of people do not what we are doing for, from the point of ourselves, we do not care about public opinions and we do not need to explain to them.Based on these concepts, we give free creative space for Kinson.L, from DOMANI, the architect and designer of ROARINGWILD® UNIWALK STORE. We hope we can break the fixed mode and boring display of entity store. We think every store must have a soul.


三年前开始筹备实体店项目的时候,对实体零售的认知还停留在十分浅薄的阶段,在人云亦云的互联网下,受零售寒冬的舆论所欺压,但内心还是保留着这颗的希望种子,也相信在这信息爆炸的时代,消费者通过网络的眼睛、或追随媒体的推荐来选择自己所需要的产品,是非常困难的,有时候他们甚至不知道自己真正喜欢的是什么,更别提被影响,形成自己的价值观。


我并不是坚信实体零售一定会伟大复苏的乐观主义者,做自己认为对的事情远远比这件事情是否真的成功更重要。大部分人不知道我们在做什么,而我们也不需要执着去解释,更不需要介意大多数人的看法,No reason No excuse,基于这些理念,我们给于东仓建设的梁永钊 Kingson.L先生在店铺设计方案上更大的自由度,打破了实体零售枯燥的陈列布局以及繁琐的购物选择过程,规模化流程化我们避之如虎,每间店应该有每间店的灵魂。


但事情并不总是完美的。没有什么是简单的,这更像一个开始,面对全新的挑战,我们必须努力去寻找任何可以带来突破的点,并且永远不会失去我们与众不同的部分,这要求我们不忘初心,把我们最初的想法,过程中的付出,以及最终的产品,在店铺与大家分享,但这不仅仅是产品,也充满了我们的心血与骄傲。并不想赘述品牌从零到开设店铺期间付出的努力,但必须铭记我们最初的坚持,诚然这些年动摇过,但好在没有放弃。


继续前行,

不止于一。



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UNIWALK STORE / SHENZHEN
※ L1-069, Uniwalk, No.99, Xinhu Road, Bao'an District, ShenZhen, China

※ OPENING TIME
· SUN. - THURS. | 10:00 - 22:00 (UTC+8)
· FRI. - SAT. | 10:00 - 22:30 (UTC+8)




Photographer: Qiao Chen, Text: CY















































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