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ROARINGWILD 2018SS LATEST EDITORIAL
> 2018 06/29 EDIT : Qiaochen


ROARINGWILD 2018SS LATEST EDITORIAL

feat. TATSUYA YAMANAKA & TEPPEI


在 2018 年春夏季度的收尾之际,再次携手日本团队进行合作,给予产品一次全新的诠释。
在此次合作中,具有中式传统的款式对他们来说是比较新颖的,未知和可塑性并存。因此关于模特和场景经过将近两周的讨论与筛选,将富有文化底蕴的 「 东京国立博物馆 」 定为最终的拍摄地点。以隐约碰撞感的形式将传统与街头进行融合,展开一次新的尝试、探索。


At the end of our 2018 summer spring session, we reached out again to our japanese friends for creating some more interesting works. During this cooperation, they devoted themselves into this idea of combining traditional chinese culture and tokyo street style fashion, and this experience is fresh and exciting for everybody. We decided to shot our looks at places like Tokyo National Museum,  locations which have rich cultural heritage and also undiscoverd for fashion street scene. In this project, we hope to discover more  possibilities between the old and the new by combing the traditional scene and our new street wear 2018.



Photographer: Tatsuya Yamanaka
Stylist: Teppei
Hair: Jumbo
Model: Christopher Fernandez
Location: Tokyo/Japan
Special thanks: Kos & Fiona @ FASICART
Produced: ROARINGWILD®






































































©ROARINGWILD® ALL RIGHTS RESERVED.



ROARINGWILD 8TH ANNIVERSARY LIMITED COLLECTION
> 2018 05/01 EDIT : Qiaochen



ROARINGWILD® 8TH ANNIVERSARY 
LIMITED COLLECTION


卷 · 捌
咆哮野獸
始齔
弄井
異才
自知
常有己見
從己章而事之
心之所向
或千或百



Photo : Qiao Chen 
3D Scenary : WJX
Stylist : LJC
Hair , Makeup : ANQI
Text : Guan , LJC






























































©ROARINGWILD® ALL RIGHTS RESERVED.



「 Underneath The Noise」Special Project
> 2018 01/26 EDIT : Qiaochen




ROARINGWILD X LocoLab

「Underneath The Noise」Special Project



‘Every one does not only have his own social responsibility but also has the social drawbacks.’

In 2016, we made a documentary about Shenzhen street culture named <Back to the root>. In 2017, it seems that everything related to street culture has become popular. But relatively speaking, the street culture also has become impetuous.Living in this city, we’re exposed to too much information everyday. In such complicated information flow, our original lifestyle got more or less disrupted and more importantly, we can’t hear our inner voice anymore.


<Underneath the Noise> campaign was born out of selfishness.

Too many mainstream media want to tell us their stereotypical lines and scripts so as to make  you believe that this is underground, this is the coolest thing. However, I want to prove that this city has its own voice. We are responsible for the development of social culture, and we should also be blamed for when it comes to the misunderstanding and prejudice of the social culture. How to convey a correct  we’re trying hard to express that.


This time, we invited LocoLab to explore our city — Shenzhen.

‘What we do is pretty simple, we just keep taking photos with a sense curiosity, uncovering and capturing the beauty of this city. We usually explore every corner of the city and photograph whatever we find interesting. People in Shenzhen are always so busy. Through sharing our photos, we hope to inspire people to take a break in their routines and experience the city from a different perspective.’


The majority of people would say Shenzhen is a cultural wasteland or a concrete jungle with technological innovation. We hope to document the changes happening in this city. The younger generation has been changing their lifestyle and reflecting on their social value, which have combined to become an emerging voice in this concrete jungle.





" 每个人对于他所属于的社会都负有责任,那这个社会的弊病也有他一份。"

2016 年,我们拍摄了关于深圳街头故事的纪录短片《Back to the root》。

2017 年,好像关乎街头的东西突然火了起来,也变得相对嘈杂了,在这座城市里,我们每天都被灌输太多的信息,生活在纷杂的信息流中,或多或少的打乱了我们原有的节奏,也盖过了我们自己内心的真实声音。


开展 Underneath The Noise 企划,是源自于私心,太多主流的媒体想告诉你他们规划好的台词以及脚本,告诉你这是最 Underground 的,这是最酷的,但我想证明这座城市有属于他自己的声音,我们对这个社会文化的发展负有责任,这个社会对文化的偏见以及误解也有我们的过错。如何给予新一代的年轻人正确的认知,是我们正在努力表达出的城市文化氛围。


此次,我们邀请了 LocoLab 一起来探索我们的城市- SHENZHEN 。“ 我们做的事情很简单,就是带着好奇心用力拍照,去挖掘和记录这座城市的美。我们拍照经常就是在城市各个角落探索,其实也是想通过分享照片的方式让深圳忙碌的人有走出日常三点一线的欲望,到城市里,感受城市,看看城市里不同的一面。”


大多数对深圳的评价,无非是一座文化沙漠,又或者是科技创新的钢筋水泥。关于这座城市,我们希望能记录下这些正在尝试改变的现象,年轻的群体对基本的日常生活的不断变化,对社会以及生活方式的不断思考,汇聚成这座钢筋水泥之下不断发芽的声音。





Credit
Featuring: Cyres Wong, Kimo, Whosechick, Wox, Pei, Crab, Leong Zhang, Yang Xue, Reoz, Yoyo Zhong, Nico, Emma, Public, RMK
Director: Kongcif
Editor: Kongcif
Voice: David
Photo: Cheuk, Tony Tan, NK
Producer: Loco Lab
Present by ROARINGWILD








( Underneath The Noise | Tencent Video: LINK )



































©ROARINGWILD® ALL RIGHTS RESERVED.